design 'disruptors' challenge car design rules at the petersen automotive museum

los angeles’ petersen automotive museum is bringing together two creative ‘disruptors’, with backgrounds in fashion, architecture and industrial design, in challenge of the common perception of vehicle design. rem d. koolhaas and joey ruiter join forces for the monumental exhibition — a showcase of minimalist vehicles and complementary works that explores the status quo of traditional automotive creation. although the two designers lie outside of the automotive industry, they have both independently applied their design approach to the automobile, resulting in vehicles with limited facets and curves that are both technically advanced and fully functional.

‘consumer car’ by joey ruiter (also main image)
see more about the project on designboom here

petersen automotive museum’s ‘disruptors’ exhibition features the work of rem d. koolhaas — nephew of architect rem koolhaas — whose fashion label united nude is widely celebrated for merging the worlds of fashion and architecture. projects range from abstract yet usable objects such as shoes, chairs and personal accessories. in tandem with koolhaas’ work is a presentation of projects by joey ruiter, whose studio has worked with renowned brands in designing everything from furniture to watercraft. ruiter seeks to challenge common expectations — an objective that often yields unconventional and thought-provoking designs.

‘consumer car’ by joey ruiter

‘disruptors is a critical analysis on how two designers with backgrounds in fashion, architecture and industrial design have come to perceive the automobile,’ comments terry l. karges, petersen automotive museum executive director. ‘this exhibit is unlike any other we’ve presented in the past because the content challenges common perceptions of vehicles, and the presentation is appropriately unconventional in its aesthetic.’ presented projects include united nude’s conceptual ‘lo-res car sculpture’ — an artwork that visualizes a lamborghini countach in a lower 3D resolution, and ruiter’s ‘‘moto undone’ — a minimalistic cruiser stripped of nearly all characteristics of typical motorcycles.

‘disruptors’ is on view at the petersen automotive museum in los angeles from now through march 15, 2020.

‘moto undone’ by joey ruiter
see more about the project on designboom here