daylab studio completes futuristic 'heyshop' design in shanghai

daylab studio has completed the interior of ‘heyshop’ located in shanghai xintiandi, china. the project embodies current trends in online shopping and aims to provide a modern shop, driven by the use of technology and merging online with offline (OMO). the design process proposes a series of interventions to challenge the traditional notion of a retail store, while creating a new model for shopping.

all images courtesy of daylab studio

unlike conventional stores, daylab has made flexibility the key feature of heyshop. items are displayed based on data analysis and comprise a wide range of categories and brands. the new concept store aims to continuously change the display type and recommend new products to the public. for example, heyshop may one day sell cosmetics, while tomorrow sell clothing. therefore, the design adopts a simple and minimal style system.

the shop contains seven fitting rooms in the 200m2 area. the idea is to balance display with changing space and provide a place for friends to dress up and enjoy a physical shopping experience. the changing rooms align along the store’s open side as a row, located in the middle of the shop, dividing the entire store. customers can pass through any one of the unused fitting rooms from one side to another, which means the original circulation space is also changing space. overall, the design by daylab combines a uniquely modern way of shopping while still incorporating the enjoyable aspects of a traditional retail experience within a light and contemporary interior.

project info:

project name: ‘heyshop’

design: daylab studio

location: shanghai, china

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom