crayola introduces new box with skin tone-inspired crayon colors

crayola has unveiled colors of the world, a new box of crayons with diverse skin tones to help advance inclusion within creativity. for the initiative, crayola teamed up with former chief chemist and managing director R&D of MAC cosmetics and current co founder and CEO of MOB beauty, victor casale, to create 24 new specially formulated crayons representing more than 40 global skin tones.

crayola believes that children should be able to creatively and accurately color themselves into the world they see around them. with the colors of the world crayon box, crayola presents 24 new specially formulated crayons designed to represent over 40 global skin tones across the world. the initiative hopes to continue building a more inclusive world for children of all ages, races, cultures and ethnicities.

‘with the world growing more diverse than ever before, crayola hopes our new colors of the world crayons will increase representation and foster a greater sense of belonging and acceptance,’ says crayola CEO rich wuerthele. ‘we want the new colors of the world crayons to advance inclusion within creativity and impact how kids express themselves.’

to achieve the accurate and inclusive skin tone palette, crayola teamed up with victor casale who applied his experience in creating foundation colors for global skin tones. ‘I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match. they feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling,’ says casale. ‘growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when crayola asked for my help to create the colors of the world crayons.’

project info:

name: crayola colors of the world

company: crayola