craig black design brands chido mexican restaurant in scotland

craig black design brands chido mexican restaurant in scotland
all images courtesy of craig black design

the ‘chido mexican restaurant’ is a vibrant location that brings the colorful markets of mexico straight to the west of scotland. the owner, chef john derrick, wanted the eatery to showcase the authentic dishes he had grown to love, and avoid the tired clichés associated with modern ethnic cuisine.

entrance art work

scottish designer craig black was asked to create a brand for ‘chido’ that would merge high-quality, authenticity, flare, and playfulness into one. ‘chido’, the equivalent of cool in english, was the starting point for black, which he based all other elements on. print work was developed in addition to interior and exterior elements, which includes hand-painted murals that reflect ‘chido’s’ commitment to mexican cuisine and authenticity. 

interior mural development 

‘chido’ interior 

mural detail 

front window painting 

all lettering was done by hand 

‘chido mexican restaurant’  

print branding 

menu 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: nick brink | designboom