following a preview announcement in early 2017, COS introduces the ‘new spring’; a collaborative installation with london-based studio swine which is set to run throughout the milan design week 2017. studio swine, an artistic duo between japanese architect azusa murakami and british artist alexander groves, will create an immersive, multi-sensory experience that, with the name of ‘new spring’, reflects the optimism and renewal that results from seasonality. the exhibition amazes through the no small feat of ‘encapsulating a lifespan of emotions in an instant‘ and aims to evoke memories of joy and vitality.
images courtesy of COS
‘we have been inspired by the thoughtfulness of studio swine’s work for some time now and are so thrilled to see new spring coming to life. I hope their idea for this year’s installation will capture the imagination of those who visit. it is a joy for us to invite such talented creatives to collaborate and ultimately for us to engage with the creative community we draw inspiration from so regularly at COS,‘ said karin gustafsson, creative director of COS.
sourcing influence from the sakura festival of japan, the ‘new spring’ installation will center around a focal sculpture, emitting mist-filled blossoms that burst and evaporate on contact with skin, but stays momentarily when met with textured fabrics. set for the milan design week 2017, the COS x studio swine installation will be open to the public from 4th to 9th april at the cinema arti – an inactive 1930s theater built by italian architect mario cereghini – on via pietro mascagni.
the collaboration marks the 6th time that COS has partnered with a creative during milan design week — last year, japanese architect sou fujimoto created an immersive forest of light in the same theater; in 2015, snarkitecture turned spazio erbe into a cavernous fabric retreat.
