norm architects creates classic collection for copenhagen bike company

created in a collaboration involving norm architects, copenhagen bike company combines classic danish design with sustainable functionality for a range of bicycles. consisting of traditional and electric bikes, the collection aims to promote cycling culture in the world’s metropolises, just like in copenhagen where 50% of people use it as their preferred choice of transportation. to deliver this, the designs provide excelling high quality, functionality and uncompromising craftsmanship.

‘more than half of the world’s population lives in urban areas, a trend that is only rising. but the growing urbanization increases pollution and makes it harder for people to get around. cycling is a sustainable and dynamic way to get from A to B. we want to enable more people to use the bike as their preferred means of transport in their everyday lives. therefore, we have created a unique range of bicycles that are elegant, classic and easy to use‘, says ole hjortlund svendsen, CEO copenhagen bike company.

‘we have a strong belief that bicycles are the way forward for people living in metropolitan areas around the world. bicycles are all about a cool and sustainable mode of transport. biking is, and will continue to be in the future, the optimal way to move around in big cities. it’s cheap, healthy, relaxing, extremely environmentally friendly and offers a unique mobility‘, explains jonas bjerre-poulsen, owner of norm architects.

the copenhagen bike company collaboration unites the danish network association, mediagroup worldwide, and norm architects, who contribute as art directors and designers. the first range of bicycles comprises three versions: the wide tire and handlebar ‘beach cruiser’ for those who want to escape the hustle of the city; the ‘city cruiser’ which is built to be as comfortable and elegant as a classic sports car; and the similarly designed ‘city cruiser lady’ that is made from a mixture of metal, wood and leather.

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