checkland kindleysides designs london flagship for johnstons of elgin
all images courtesy of checkland kindleysides

 

 

 

scottish luxury clothing retailer johnstons of elgin have opened a flagship store on new bond street, in london. the five story building houses two floors of retail space (ground and -1) with three additional levels (+2, +3, +4) dedicated to collection showrooms and a wholesale area. the space was designed by british firm checkland kindleysides with a concept based on a quote from the company, ‘no matter how far we journey, our place will always be in scotland.’

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exterior 

 

 

 

the design team’s work is an abstraction of elgin’s cloth manufacturing processes. various ideas inform the interior, all of which link back to the mill, as well as the company’s 218 year old heritage. the storefront provides a dramatic space where product and branding work in tandem to communicate elgin’s longstanding reputation of fine cashmere production.

checkland kindleysides london flagship johnstons of elgin designboom
cashmere displayed on ‘warp’ loom threads

 

 

 

johnstons of elgin managing director of retail george mcneil had the following to say about the new 140m2 store, ‘we are thrilled to be celebrating the opening of our first london location. the store brings the brand to life in a new and exciting way which checkland kindleysides has executed extremely well…we look forward to welcoming customers to new bond street.’ 

 


video courtesy of checkland kindleysides

checkland kindleysides designs london flagship for johnstons of elgin
the scarf flows through a letterbox aperture in the table

checkland kindleysides london flagship johnstons of elgin designboom
teasels used in the mill create a backdrop for the display

checkland kindleysides designs london flagship for johnstons of elgin
cashmere display detail 

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fitting rooms 

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pin and thread menswear signage

checkland kindleysides london flagship johnstons of elgin designboom
stairway with featured provenance and heritage story 

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menswear, downstairs 

checkland kindleysides designs london flagship for johnstons of elgin
hanger detail 

checkland kindleysides london flagship johnstons of elgin designboom
a bespoke runner runs the full length of the ground floor before wrapping around a massive spindle in the basement

 

 

designboom has received this project from our DIY submissions  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: nick brink | designboom