céline wipes the accent and its entire instagram to celebrate new logo

french luxury label céline is now celine after newly-appointed artistic, creative and image director hedi slimane dropped the accent in a revision of the logo. the latest version is inspired by the original designs from the 1960s with a modernist typography that dates from the 1930s.

all images courtesy of celine unless stated otherwise

the accent on the ‘e’ has been removed and the spacing between the letters shortened to create a ‘simplified and more balanced proportion,’ according to the celine’s instagram account — which, has been totally wiped out, in celebration of the new logo. all images featured on the brand’s instagram posted under former creative director phoebe philo, have been deleted to make room for three posts announcing the brand’s new look.

image courtesy of saint laurent

the 1960’s version of the logo including the word ‘paris’, will be reinstated within the clothing and on packaging, however ‘paris’ will not appear beneath the logo on campaigns. the rebranding is reminiscent of hedi slimane’s controversial logo and name change for saint laurent – formerly known as yves saint laurent – in 2012. the refresh on celine’s instagram also echos saint laurent’s removal of all slimane-era instagram posts when anthony vaccarello took over.