BMW unveils new flat, transparent logo on concept i4

BMW has introduced a new logo to coincide with launch of the concept i4. featuring a novel flat look, the new logo has been updated in order to showcase a look and feel that stands for the mobility of the future.

the new BMW logo now features a transparent design, without the classic black outer ring. the 3D and lighting effects have also been removed, adding to the minimal look. overall, the basic structure of the logo remains untouched, with its three key elements remaining: the circle, the white and blue colors of the company’s home state of bavaria and the propellers.

‘BMW is becoming a relationship brand. the old black ring was replaced, letting the new logo radiate more openness and clarity,’ comments jens thiemer, senior vice president customer & brand at BMW. ‘we want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW. in addition, our new brand design is geared to the challenges and opportunities of digitalization for brands. with visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future. the new logo and brand design symbolize the brand’s significance and relevance for mobility and driving pleasure in the future.’

for BMW, this bold step symbolizes its commitment to step into the digital and sustainable realm while acknowledging the logo’s 103-year history.

project info:

name: BMW new logo 2020

presented on: concept i4