if you’ve ever had a food conversation with an italian you probably know how serious they are about their cuisine and its traditions — particularly with pasta. golden rules include not adding oil to the water and salting the water after it boils. but to get the perfect al dente pasta, you really need to pay attention to timing. in order to help people get their pasta perfectly cooked, italian pasta brand barilla has teamed with spotify to create a series of playlists whose durations correspond to the cooking time of most pasta shapes.

these barilla X spotify playlists tell you how long you should cook your pasta
images by publicis italy

 

 

dubbed playlist timer, the campaign was created by publicis italy for barilla and it includes eight spotify playlists. ranging from nine to 11 minutes in length, the lists combine popular music genres in italy with spaghetti, linguini, fusilli and penne rigate. from mixtape spaghetti, to boom bap fusilli, pleasant melancholy penne, and moody day linguine, the playlists ensure you have a good time while waiting for your pasta to be ready.

these barilla X spotify playlists tell you how long you should cook your pasta

 

 

‘playlist timer is a series of playlists whose durations correspond to the cooking time of barilla’s most loved pasta shapes,’ comments publicis italy. ‘an actual kitchen timer on spotify which turns the waiting into a chance to listen to good music, entertain yourself and discover the covers of the playlists, illustrated by eight Italian artists of international caliber.’

these barilla X spotify playlists tell you how long you should cook your pasta

 

 

you can listen to the barilla playlists here:

 

mixtape spaghetti
boom bap fusilli
moody day linguine
pleasant melancholy penne
best song penne
top hits spaghetti
timeless emotion spaghetti
simply classics linguine

these barilla X spotify playlists tell you how long you should cook your pasta

these barilla X spotify playlists tell you how long you should cook your pasta

these barilla X spotify playlists tell you how long you should cook your pasta

these barilla X spotify playlists tell you how long you should cook your pasta

these barilla X spotify playlists tell you how long you should cook your pasta

 

 

project info:

 

name: playlist timer
created by: publicis italy
created for: barilla
global chief creative officer publicis ww: bruno bertelli
chief creative officer publicis italy: cristiana boccassini
executive creative director: riccardo fregoso
associate creative director: stefano zanoni
creative supervisor: roberto ardigò
digital art director: mattia leporale
digital copywriter: jacopo trotta
global client service director: david pagnoni
group client service director: federica papetti
account manager: dario gambera
head of social client services and strategy: alessandro bochicchio
chief strategy officer: bela zienman
strategy director: monica radulescu
senior strategist: margherita tuvo
head of production: francesca zazzera
senior producer: alessio zazzera
art buyer: caterina collesano