nendo adds backyard elements to retail space for by | n in japan
all photos by masaya yoshimura
uniting elements from both domestic and commercial notions of the ‘backyard’, nendo has created the retail scheme for ‘backyard by | n’ — an original brand exclusive to the japanese designer’s own products — located in the seibu sogo department stores in tokyo’s ikebukuro and shibuya, and in the yokohama sogo space. while the name refers to two distinct concepts — a shop’s storage space and an outdoor site for free play — the interior plan reflects these approaches through its use of material and color.
minimal white fixtures bring out the vast variety of the merchandise
minimal white fixtures bring out the vast variety of the merchandise, and the plinths’ plywood texture gradually appears as a gradient transition towards the base. while many retail spaces tend to hide the plywood bottom of their display cases, nendo’s plan instead reveals it, casually linking the idea of a discreet world of production and the user-based shopping experience.
the plinths’ plywood texture gradually appears as a gradient texture towards the base
the retail scheme for ‘backyard by | n’ — an original brand exclusive to the japanese designer’s own products
the interior plan reflects the concept of ‘backyard’ through the use of material and color
nendo-designed products for sale at the shop
the scheme aims to link the discreet world of production and the shopping experience
