artemest unveils reimagined gallery space in west chelsea with interiors by samuele brianza

artemest galleria opens in west chelsea, manhattan

Artemest, the online platform showcasing contemporary Italian design, unveils its reimagined gallery space, Artemest Galleria, in West Chelsea, Manhattan. Designed and curated by Italian architect and interior decorator Samuele Brianza, the revitalized space revolves around the question ‘What makes Italian design so special?’. The answer comes in the form of a thoughtfully curated exhibition featuring furniture, lighting, and objects crafted from traditional materials using techniques representing various regions of Italy.

the interior of the revitalized Artemest Galleria in West Chelsea | all images by William Jess Laird

Samuele Brianza crafts Italian elegance in Manhattan

The redesign of the Artemest Galleria (find more here) was carried out by Samuele Brianza (find more here) in collaboration with the platform’s founder and creative director, Ippolita Rostagno. The gallery offers visitors the opportunity to view an elegant interior consisting of various pieces of furniture, and decorative objects created by over 50 Italian designers.

Inspired by Milanese interiors, the room is decorated with fabrics by Rubelli and Bevilacqua. Polished Veneziano stucco surfaces are framed by waxed oak and contrasted with warm lime surfaces reminiscent of Milanese villas. In the main area, a custom walnut counter carved by master craftsman Giuseppe Rvadossi is used to display decorative pieces. Throughout the gallery, earthy tones recall the hills of Tuscany, while inviting armchairs and sofas are gently placed between intricate room dividers. Above, chandeliers with floral motifs draw the eye and illuminate a selection of objects made from Murano glass, terracotta, hand-painted ceramics and silver.

‘Working between Milan and my home base of Manhattan gives me a unique and very global perspective on what Italian design means and how we can communicate this ethos in just one exhibition,’ shares Brianza. ‘I focused on the core values intrinsic to Italian beauty in design, I considered the elements of tactile and visual nuances, striking the delicate balance between form, function, irony and memory’.

the space revolves around the question ‘what makes Italian design so special?’