‘alla lettera’ identity project by yet matildeoverview of the main room
cooking and graphics are two worlds with common project dynamics, in which the mingling of the senses and needs dwells. the exhibit theme of the premises comes from this parallelism: the use of the ingredient typeface in any graphic or physical form, by creating elements from scratch or re-using existing elements. moreover, at a time when the publishing industry is abusing of the food culture to sell, why can’t a pizzeria use editorial language to connote its own spaces?
‘alla lettera’ the identity project by yet matilde uses the bodoni font in its logo, and introduces the exhibit theme in the logo, by using the ‘O’ of different families, to represent the business’s basic product, the pizza. because every pizza is similar to all the others, but always different, because it is made by hand. the menu is designed to look like daily newspapers; the staff uniforms, overseen by fashion designer antonio rizza, are influenced by those of the printers who used mobile type, with sleeve covers too. careful functional research was carried out for designing the equipment necessary for correctly carrying out the activity inside the premises, from the design of the sideboards (deconstructed for better flexibility) to the napkin (which has a button hole and thus means that it can be slipped onto a shirt button).
overview of the main room
detail of the furniture upholstered with wood letters
first room, with wall personalization made by borromeo & de silva studio
view of the kitchen with neon light
second room, with wall personalization made by bellissimo & the beast studio
third room, with wall personalization made by LAM studio
fourth room, with wall personalization made by undesign studio
fiftht room, with wall personalization made by civico13 studio
window, with personalization made by ToDo studio
identity project
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