alfalfa studio translates well known plays into graphic posters for amphibian theater in texas

alfalfa studio translates well known plays into graphic posters for amphibian theater in texas
(above) the eight posters designed for the amphibian theater in texas
all images courtesy of alfalfa studio

to launch the 17th theater season at the amphibian stage in fort worth, texas – alfalfa studio designed a series of posters to help kickstart the bold campaign. the graphic advertisements each interpret eight different plays which are included in the program. to begin the project the design company started by reading all of scripts, then loosely sketched a few ideas before deciding on the final concept.  

‘crossing the line’ a play by kieran lynn

the idea was to create a visual language that would appeal to long term supporters of the company and to a new generation of theatre-lovers. saturated colors, kitschy patterns and playful illustrations were combined to form one simple image that reflected the chosen play. the ‘isaac’s eye’ poster uses a portrait of newton with a giant eye placed at the center of his head. this tounge-in-cheek graphic was used to metaphorically symbolize the blurred line between fact and hypothesis that was expressed by the author lucas hnath. all of the designs follow a similar process, translating drama, conflict and tension in a witty ‘pop art’ style. 

‘geppetto: extraordinary extremities’ a play by renee philippi

‘the pleasure trials’ a play by sarah saltwick

‘isaac’s eye’ a play by lucas hnath

‘I’ll eat you last,’ a play by john logan

‘de troya’ a play by caridad svich

‘smart pretty funny’ a play by kathleen culebro

the posters displayed at the southside area in fort worth, texas

‘isaac’s eye’ poster spotted around the amphibian stage

conceptual sketches

designboom has received this project from our DIY submissions  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: hollie smith | designboom