alex israel designs louis vuitton carry cases for new unisex fragrance collection

french fashion house louis vuitton has tapped the talents of LA artist alex israel to launch its first ever unisex fragrance collection, ‘les colognes’. the series features three distinct scents; SUN SONG, a summery blend of orange blossom, citron and musk; CACTUS GAREDEN, a fresh mixture of maté, bergamot and lemongrass; and AFTERNOON SWIM, an energetic concoction made of orange, bergamot and mandarin citrus.

images via hypebeast

as part of the launch, multimedia artist and filmmaker alex israel has created artwork to match each fragrance illustrated in the packaging for each bottle. israel also created a special set of carrying cases – both in individual sizes and one that fits all three perfume bottles. each case features israel’s signature wave motif, as well as a ‘desperado’ landscape of a turquoise convertible parked next to a cactus in front of an oversized sunglass lens. based on a small sculpture israel created in 2015, it is originally inspired by a movie prop he found in rome. the oversized lens references a series of eight-foot-tall sunglass lenses the artist has exhibited in different colours since 2013.

the collection was created by master perfumer jacques cavalier belletrud (the ‘nose’ behind giorgio armani’s acqua di gio) and was crafted to evoke the spirit of california. the les colognes collection launches on april 4 at all louis vuitton flagships.

project info

artist: alex israel

designer: louis vuitton

type: collaboration

name: les colognes

source: hypebeast