way of wade third element sneaker collection by dwyane wade and alejandro ingelmo revealed

dwyane wade and alejandro ingelmo launch their way of wade third element sneaker collection

on december, 2nd, 2014, kicking off art basel miami beach, the magazine haute living and the webster hosted a soiree for the grand unveiling of dwyane wade’s new sneaker model. the three colorways shoe has been designed in a collaboration between NBA player / designer dwyane wade and shoe designer / creative consultant alejandro ingelmo, for the way of wade ‘third element’ collection for the li-ning company, one of the leading sports brand companies in china.

available in iridescent gold/black, black/silver and purple/black, ‘third element’ was presented at the ritz carlton residences and the collection was available publicly in limited quantities for the first time exclusively at the webster, a luxury multi-brand boutique, in miami beach. retail for $325 each.

upon arrival, guests began their journey through live art installations, talking entryways, enchanting creatures as centerpieces, and surprises from the unknown. the event was conceived by female miami-based stylist calyann barnett, since 2007 creative director of the ‘brand’ wade. barnett partnered with chromat to provide a wardrobe of structural garments that are ‘experiments for the human body’ and a one of a kind sneaker was created for the event — with 5 carat white diamond and 18 karat white gold lace dubrae, created by jason of beverly hills.  

wade hopes that he could do for li-ning what michael jordan did for nike. 

wade wanted a collection for lifestyle wear that could be as comfortable as his everyday wear on the basketball floor.

all way of wade third element images courtesy li ning company 

about li-ning

li ning company limited is one of the leading sports brand companies in china, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the li-ning brand. headquartered in beijing, the group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. it has established an extensive supply chain management system and a retail distribution network in china. in addition to its core li-ning brand, the group also manufactures, develops, markets, distributes and/or sells sports products under several other brands, including DOUBLE HAPPINESS (table tennis), AIGLE (outdoor sports) and LOTTO (sports fashion) which are either self-owned by, licensed to or operated through joint ventures with third parties of, the group.