airbnb's pavilion at SingaPlural takes guests on a trip around the world

airbnb’s pavilion at SingaPlural takes guests on a trip around the world
image © designboom

at this year’s edition of SingaPlural, the anchor event for singapore design week, airbnb takes guests on a virtual tour of four properties – all of which are available for hire on the company’s website. set inside a barrel-roofed pavilion, visitors are greeted with a stark white room containing a bed, a television, a couch and a small table. using 3D projection mapping, the unadorned volume is transformed as guests are shown the interiors of different listings from across the globe.

the installation is set inside a temporary barrel-roofed pavilion
image © designboom

the first stop is the indonesian province of bali, where bamboo screens and flowing curtains offer a sense of the region’s beachfront lifestyle. next up, guests are transported to the malaysian island of penang where the exposed nature of the building’s masonry walls serve as a reminder of the property’s, and the region’s, historical context.

upon entering visitors are greeted with a stark white room
image © designboom

the journey then jets over 10,000 kilometers north to the french capital of paris. from the elevated apartment building, guests are shown a view of the city’s most recognizable landmark – the eiffel tower. the room is furnished with ornate floral patterns, which offset the dwelling’s raw brickwork.

bamboo screens and flowing curtains offer a sense of bali’s beachfront lifestyle
image © designboom

the tour then heads back to the asian continent, making a final stop in tokyo. located near the capital’s city center, the room is minimally furnished with sliding shoji screens offering views towards a quintessentially japanese garden at the rear.

centrally located at 99 beach road, it is estimated that over 1,500 people attended the event’s opening, with many more visitors enjoying the site’s numerous exhibitions and seminars over the following days.

guests are then transported to the malaysian island of penang
image © designboom

the exposed nature of the building’s walls serve as a reminder of the property’s  historical context
image © designboom

from the elevated apartment, guests are shown a view of the city’s most recognizable landmark
image © designboom

the tour then heads back to the asian continent, making a final stop in tokyo
image © designboom

sliding shoji screens offer views towards a quintessentially japanese garden
image © designboom

it is estimated that over 1,500 people attended the event’s opening

SingaPlural returns for a 4th edition from march 10 – 15, 2015 at 99 beach road to showcase the best design elements from the multi-faceted creative spectrum — advertising, architecture, urban planning, landscape architecture, as well as interior, furniture, graphic and fashion design. organized by the singapore furniture industries council (SFIC) since 2012, the name ‘SingaPlural’ is derived from a combination of the terms ‘singular’ and ‘plural’; and was conceived from the need to create a common platform to bridge designers with the industry. SingaPlural 2015 is the anchor event of the singapore design week and is held in conjunction with international furniture fair singapore 2015/32nd ASEAN furniture show, the décor show 2015 and hospitality 360º. SingaPlural celebrates design, in all its forms, functions, stories and inspirations.