over 40 years after its birth, adidas original’s classic ‘superstar’ sneaker is back in the ‘superstar hall of fame’ pop-up store in seoul, south korea. completed by urbantainer, the building aims at bringing out the shoe’s essence, expressed in the campaign’s slogan, ‘superstar is not what you think it is’. the space highlights the footwear and its deep involvement and evolution in popular culture.

adidas celebrates iconic kicks with pop-up hall of fame by urbantainer
all images © young kim
façade

 

 

 

URBANTAINER wanted to maintain as much of the renovated structure as possible. materials like diamond mesh wire, rhombus-shaped steel paneling, metal pipes, straps, hot-rolled steel sheet, and salvaged wood creates a raw yet refined environment. an inner court is surrounded by mesh fencing, referencing a 70s street basketball court reminiscent of the design’s debut. stencilling and tags cover the structure, infusing the early days of american urban culture. 

 

video by mark/GDW films

 

 

 

 

visitors are guided through an exhibition structured by six themes: ‘hardwood & backboards’, ‘music & culture connection’, ‘art in superstar’, ‘superstar in superstar’, ‘a collaborative approach‘, and ‘fashion in superstar’. content was carefully curated to present the history of the shoe, and those who love it. 

superstar hall of fame adidas urbantainer designboom
store 

adidas celebrates iconic kicks with pop-up hall of fame by urbantainer
‘hardwood & backboards’ 

superstar hall of fame adidas urbantainer designboom
‘music & culture connection’

adidas celebrates iconic kicks with pop-up hall of fame by urbantainer
‘superstar in superstar’ 

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‘music & culture connection’

superstar hall of fame adidas urbantainer designboom
‘art in superstar’

adidas celebrates iconic kicks with pop-up hall of fame by urbantainer
‘a collaborative approach’

adidas celebrates iconic kicks with pop-up hall of fame by urbantainer
‘a collaborative approach’ 

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‘fashion in superstar’

adidas celebrates iconic kicks with pop-up hall of fame by urbantainer
‘clean your superstar’ event hall

 

project info:

 

location: 524-34, sinsa-dong, gangnam-gu, seoul, korea
completion date: 2/26/2015
design credit: urbantainer co.,ltd.
creative director: younjin jeong, jinyoung yoon
space design team: sujung lee, donhee yoon
brand design: minjeong choi
client: adidas korea
construction: bilden kuma
area: 355㎡

 

 

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