adidas originals reinterprets and relaunches ozweego shoes from 1990s

with multiple editions that mixed different cultural influences with innovation, the adidas ozweego shoes from the 1990s led the way in terms of forward-thinking and stylistic design. its aggressive aesthetic shares many characteristics with footwear trends nowadays, which inspired adidas originals to reinterpret the iconic running shoes for the modern day. with five brand new colorways, their new designs in the 90s ozweego silhouette are available from august 8, 2019.

all images courtesy of adidas

throughout the 1990s, a whole array of iterations of the ozweego trainers were created, with each one pushing for new innovations and trends. adidas’ latest design was inspired by the ozweego 3 sneaker of 1998 specifically, where its colorful aesthetic was embraced by street culture. it also enhanced advanced mechanisms like the adiPRENE and adiPRENE+ that delivered maximum comfort.

taking its iconic 90s-style silhouette, the adidas originals ozweego has been re-worked for today’s generation, pairing a futuristic design with equally as progressive colors. its distinct eye stay panel, defined midsole lines and translucent support tube offer a modern expression of the original design language. it is then perfected with a classic mesh, suede and TPU construction across the upper, which is countered with a fabric lining.

product info:

model: ozweego

brand: adidas

launch: august 8, 2019