adidas x LEGO unveil new superstar sneaker collab including a building block model

adidas originals and LEGO continue building on their ongoing partnership, creating an all-new version of the legendary superstar sneaker. the two companies have collaborated in the past (see designboom’s coverage here) so it’s no surprise to see them coming together again, not with one but with two projects: the new adidas originals LEGO superstar sneaker and a buildable model made from LEGO bricks.

images by LEGO and adidas

the adidas originals LEGO superstar sneaker features a classic white and black leather construction that is elevated with custom three stripes, shelltoe, and heel tab, all perfectly set to emulate the LEGO brick pattern. the striking look is then rounded out with gold foil accents. the shoe is available in both adult and kids size.

the collaboration takes a step further by allowing buyers to recreate the iconic sneaker using LEGO elements, resulting in a collectible display piece. just like the real sneaker, the LEGO version includes the iconic adidas originals superstar sneaker graphics, shell toe shape, trefoil logo and serrated 3 stripes mark. the set also includes 17 extra LEGO elements so users can decide to build either the right-foot or left-foot sneaker. the model measures over 12 cm high, 27 cm long and 9 cm wide and with a display stand and plaque, this model will be appreciated by anyone who loves adidas and streetwear collectibles, as well as LEGO fans.

to celebrate the new launch, LEGO asked six creatives to customize their own version of the brick-built sneaker — aida kiraya (@afrokickz), tom yoo (@tomyoo23), hanna helsøe (@helsoe), leta sobierajski (@letasobierajski), nicolai sclater (@ornamentalconifer) and coffee boy (@178kz_boy) have played up the originality of their model.

‘as a kid of the 80s and growing up in the 90s, the superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair,’ said florian müller, senior designer, LEGO group. ‘so when the collaboration with adidas started I was super excited to work on this model. as shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO system in play, which by nature is square and blocky. thanks to the superstar team at adidas originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own unique and wonderful ways.’