3form explores the power of materials at NEOCON 2017

at NEOCON 2017, leading architectural solutions brand 3form offer visitors three transformative experiences that altered their sense of time, space, and matter. featuring two never-before-seen materials – rust and acoustic felt – as well as digitally-printed chroma – one of the brand’s signature materials – the team created three distinct silos; rust, seeyond, and high-res chroma. 

rust: the past, present and future are alive with its natural variations encapsulated in varia

3form‘s exhibited silos at NEONCON 2017 to provide visitors with an immersive experience, while allowing them a moment of peace and quiet during the busy 3-day event. the past, present and future are alive in rust with its natural variations encapsulated in varia. for seeyond, a system of lightweight dimensional tiles made from acoustic felt provide an other-worldy feeling of stillness and quiet the senses. finally with the high-res chroma, the magic hour is preserved in a digitally-printed fabric. ‘the luminous, durable and renewable material comes to life when lit,  to create a backdrop for enjoying life to its fullest,’ as 3form describes it. 

seeyond: a system of lightweight dimensional tiles made from acoustic felt create an other-worldly feeling

the seeyond material provides stillness and quiets the visitors’ senses

interior view of the seeyond booth

high-res chroma: the luminous,  renewable and durable material comes to life when it is lit 

high-res chroma creates a backdrop for people to enjoy their life to its fullest

the exterior skin’s mellow and gradient tones offers a moment of peace

interior view of high-res chroma booth

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edited by: lea zeitoun | designboom