yoko ono invites the world to IMAGINE PEACE

THE CAMPAIGN CAN BE SEEN THROUGHOUT THE WORLD’S MOST PROMINENT DIGITAL SCREENS

yoko ono is inviting the world to IMAGINE PEACE by staging a new global intervention throughout the world’s most prominent digital screens. the public art installation is presented by CIRCA in collaboration with serpentine and is being screened across the CIRCA network in london, los angeles, milan, melbourne, new york, and seoul every evening throughout march 2022.

in aid of humanitarian crises, yoko ono has also donated a time-limited edition print, with 100% of the proceeds raised donated to the united nation’s emergency fund (UNCERF).

times square, new york
image © CIRCA

THE IMAGINE PEACE CONCEPT DATES BACK TO YOKO ONO’S BED-IN NONVIOLENT PROTESTS WITH JOHN LENNON

the IMAGINE PEACE concept was born from yoko ono and john lennon’s work as peace activists back in 1969 when they staged the nonviolent protests against war titled bed-in. the performance saw a two-week-long protest from their honeymoon suit, where they communicated their commitment to social justice.

‘we knew whatever we did was going to be in the papers. we decided to utilize the space we would occupy anyway, by getting married, with a commercial for peace,’ lennon said on the beatles anthology book. ‘we would sell our product, which we call ‘peace.’ and to sell a product you need a gimmick, and the gimmick we thought was ‘bed.’ and we thought ‘bed’ because bed was the easiest way of doing it, because we’re lazy.’

milan, luxottica, piazzale cadorna
image © CIRCA

yoko ono has continued with her peace declarations, and this new project marks her return to london’s piccadilly circus, twenty years after she installed a poster reading imagine all the people living life in peace. her IMAGINE PEACE project has been expressed since the early 2000s around billboards, advertisements, posters and tweets.

seoul
image by hyunjun lee