vinicius araújo's inflated logos turn big brands into pumped-up pool toys

vinicius araújo’s inflated logos turn big brands into pumped-up pool toys
all images courtesy of vinicius araújo

for the series ‘blow up’, brazilian graphic designer vinicius araújo has digitally inflated six of the world’s most recognizable logos and turned them into balloon-like versions of their original 2D form. apple, adidas, nike, twitter, mercedes-benz, and DC shoes are rendered with a colorful rubbery texture reminiscent of a pool toy, distended to comic proportions. using computer software such as cinema 4D and physical render, araújo has sculpted the silhouette of each symbol and added ‘air’ within the flat form. with a sharp contrast of glossy lighting and deep shadows, the brand logos appear to be bloated from within — a small plastic nozzle at the base of each inflatable seemingly provides the source of air. 

the original apple logo in color has been digitally inflated 

the blue and white striped adidas logo takes on an enlarged form 

the nike swoosh is rendered in gold 

the bright blue twitter bird is digitally enlarged and rendered with a rubbery texture 

the silver mercedes-benz symbol has been blown up beyond its usual proportions 

the DC shoes logo includes a small inflated star