animated pantone swatches channel coastal colorways and summertime vibes

pantone meets playful poolside hues, summertime vibes, and coastal colorways in this dreamy series of animated gifs by lisbon-based artist teresa freitas. swatches are saturated with subtly moving pictures of ‘low tide’, ‘coastline’, ‘sunset sailing’ and ‘fresh dive’, bringing hazy holiday daydreams and mid-august musings to our computer screens.

freitas captures the spirit of summer, while reflecting on the ever-popular pantone theme. the ‘low tide’ swatch even subtly references the brand’s 2016 colors of the year: rose quartz + serenity. ‘this project takes a fun approach to the pantone world and reflects on the colors and states of water, specifically the sea, as it contains so many,‘ freitas says. ‘I’m just beginning to record and catalog some of them. through animation, these swatches not only evoke an emotion but also transport us to a different place, a place big enough to contain all our thoughts.’

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