STYLE bangkok 2024 showcases thai design themed chicnature

style bangkok 2024 returns with theme ‘chicnature’

STYLE Bangkok 2024 returns with an international showcase of design, lifestyle and fashion, particularly spotlighting the dynamic craftsmanship in Thailand and Asia. The much anticipated event promises not only to showcase the best in design but also to set new benchmarks for the industry by championing sustainability, diversity, and innovation. Between 20-24 March, 2024, visitors get to be immersed around the theme of CHICNATURE, an intersection between ‘chic’ and ‘nature,’ offering a glimpse into the future of design that is both stylish and conscious of the world we live in.

STYLE Bangkok stands tall as the largest international showcase of lifestyle, fashion, and craftsmanship in Thailand and Asia.

all images courtesy of STYLE Bangkok 2024

STYLE Bangkok 2024 (read here) is not just an event; it’s a revolution that promises to redefine the standards of lifestyle and fashion exhibitions. Under the umbrella of STYLE Solution+, the showcase integrates Design Solution+, Product Solution+, Project Solution+, and Material Solution+. This comprehensive approach aims to cater to the evolving preferences of buyers and align with the latest business trends, offering a holistic experience for attendees. For a pursuit of solutions for the environment, society, and cultural ethics, over 1,000 booths from more than 400 companies showcase their works.

the focus is on delivering STYLE Solution+, encompassing Design Solution+, Product Solution+, Project Solution+, and Material Solution+

from muay thai shorts to recycled plastic jewelry

Precisely, the theme CHICNATURE echoes a fusion of Chic and Nature, echoing the concept of Signature. ‘Chic’ reflects the event’s stance on unique and stylish presentation, while ‘Nature’ emphasises a commitment to responding to global megatrends, particularly Sustainability. STYLE Bangkok further displays works aligning with ESG (Environmental, Social, and Governance) principles, currently a global focus. From Muay Thai shorts and shirts by BUAKAW GALLERY to fashion jewelry crafted from recycled plastic by ETHNICABAÇA, a vast array of products reflects Thai culture while maintaining the commitment to sustainability.

STYLE Bangkok 2024 revolves around the theme of CHICNATURE, a fusion of Chic and Nature, echoing the concept of Signature

the event proudly recognizes sustainability & versatility

Enter the realm of 103PAPER SHOP, and visitors can expect to encounter unique, distinctive teak furniture from DEESAWAT and Chiang Mai’s collaborative brand, MOONLER, as well as upcycled furniture by CORNER 43 DECOR. The event also highlights home decor designs using bamboo and natural materials from KORAKOT and eco-friendly cleaning products from PiPPER STANDARD, emphasizing the versatility and eco-consciousness prevalent in contemporary design. Besides home decor and plastic-free glassware from SaYa, anyone can also indulge in the renowned fragrances of THANIYA, featuring soy wax in ceramic bottles or get immersed in the natural fragrances crafted with environmental consciousness by Sedar.W.

The event proudly recognizes excellence in Thai-designed products, recognised with the Design Excellence Award — DEmark. The exhibition further includes dedicated zones like the Martial Thai to Japan project and the STYLE Bangkok Collaboration Project, showcasing the potential of Thai design on a global stage.

STYLE Bangkok 2024 presents a golden opportunity for a global audience to encounter designers and manufacturers with diverse capabilities

Meanwhile, the Art Zone explores the sections with a distinctly Thai essence catering to buyers worldwide, helping them discover products crafted under the ESG ethos, and capturing the essence of Thai creativity. Additionally, the New Faces zone is a testament to STYLE Bangkok’s commitment to fostering emerging talent. Entrepreneurs, OTOP manufacturers, emerging designers from Talent Thai & Designers’ Room, and fashion items from the Qurated Fashion Incubation project all find a space to showcase their products. This emphasis on new voices adds an exciting dimension to the exhibition.