photographer hal vacuum seals couples for condomania ads

photographer hal vacuum seals couples for condomania ads
images via adeevee

navigating away from the traditional notions of couple portraiture, japanese photographer hal seals an intimate pair in futon vacuum bags and captures their image in an instant of time. his latest series of ‘flesh love’ photos has been snapped for condomania shop in tokyo, cleverly playing on the idea of a tightly encased object — referenced from the aesthetics of a condom — and the notion of preserving the twosome’s love forever. each couple can only be left inside the seal bag for 10 seconds, as air trapped within is extremely limited and space and oxygen is shared by the two inside. a documentary, which you can see below, delves into the creative process, exploring the ways in which photographer hal achieves an eternal image, why he does it, and what his vision is. at the same time, the viewer discovers what the couple feels about the experience and their own personal relationship

the tight seal references the aesthetics of a condom

the couple is sealed within the bag for 10 seconds

air is limited for the duo trapped inside, so the photo must be taken quickly

the couple is tucked within a vacuum sealed bag

the photos navigate away from the traditional notions of couple portraiture

project details:

advertising agency: ogilvy & mather, tokyo, japan
CCO: ajab samrai
CD: ricardo adolfo, federico garcía
CW: ricardo adolfo, federico garcía
AD: paul matheson, junkichi tatsuki
typographer: junkichi tatsuki
photographer: photographer hal
director: ken arima
editor: ken arima
DoP: daichi oka
producer: atsuko keino
account: hisashi kitajima, koichi maeda