from NEOM to red sea project, STUFISH's mirror tunnel celebrates saudi arabia's gigaprojects

the mirrored portal offers glimpses into saudi arabia’s future

STUFISH Entertainment Architects has revealed its latest installation, Vision 2030 Portals, an abstracted and immersive celebration of Saudi Arabia’s recent urban developments, at Cityscape 2023. Featuring a 40-meter-long, 7-meter-high, and 3-meter-wide mirrored tunnel segmented into seven kaleidoscopic zones, the installation serves as a captivating visual representation of the ambitious gigaprojects set forth by Saudi Vision 2030. From NEOM, ROSHN, and Qiddiya, to Jeddah Central, NCH, and the Red Sea project, slicing transitions and a series of looping, choreographed glimpses take visitors on a journey through a series of distinct future world environments. Further, notable projects such as The Line — a zero-carbon city with vertically layered buildings, Oxagon — the world’s largest automated port, and AlUla — billed as the world’s largest living museum, take center stage.

all images courtesy of STUFISH Entertainment Architects

stufish creates an immersive looping installation

Exhibited across four days at the Riyadh Front Expo Center, Vision 2030 Portals’ infinite tunnel spans 45 seconds from the moment of entry to the exit, urging visitors to return and experience each transition. The footage slices and cycles every 45 seconds, accompanied by 15-second transitions that ensure a seamless loop. These transitions encompass elements like wind and wave washes, as well as graphical dissolves, immersing visitors in constantly evolving landscapes.

UK-based STUFISH Entertainment Architects has brought the installation to life through LED floor tiles and tension mirror surfaces, enveloping and reflecting around each visitor in an endless cycle of motion. As they move through the zones and look back, mirrors from above reflect the tunnel’s past giga-projects — the symbolism underscoring the importance of learning from our history as we forge ahead to create a better future.

STUFISH Entertainment Architects presents Vision 2030 Portals in Saudi Arabia

the installation was unveiled at the Cityscape 2023 at the Riyadh Front Expo Center

a 40-meter-long, 7-meter-high, and 3-meter-wide mirrored tunnel

seven kaleidoscopic zones illustrate serves the ambitious gigaprojects set forth by Saudi Vision 2030

slicing transitions and a series of looping, choreographed glimpses create an immersive experiences

the footage slices and cycles every 45 seconds, accompanied by 15-second transitions

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project info:

name: Vision 2030 Portals

designer: STUFISH Entertainment Architects 

location: Riyadh Front Expo Center, Saudi Arabia

programme: Cityscape 2023