chinese artist jody xiong has created a huge poster of 12 by 23 meters — the girl in the poster has a three-dimensional sculpted arm that forms a large palm-shaped stage. musicians are invited to play music on that stage performing ‘handheld concerts’. the installation is an ad campaign promoting ‘rokid me’, a high-quality portable smart speaker that can be controlled from the palm of the hand.
the company has invited a diverse group of musicians to step onto the stage — their sounds range from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional kunqu opera. this idea parallels the concept of ‘rokid me can be played in your palm every day.’ the project was held in big chinese cities including shanghai and hangzhou — millions of people watched concerts.
project info:
client: rokid creative
company: the nine shanghai
founder and chief creative officer: jody xiong
art director: jody xiong
copywriter: candy chen
artist: jody xiong
account managers: pei yu, huan dong
cellist: zheming liu.
rap: malasung
kunqu opera artist: chaoyue wu
sculptor: qianyin wang
wire team: a hai
designers: jody xiong, beili xue, haotian ji
photographers: nicholas siau, wei liu
director: jody xiong
editor: qingxiang tong
producer: niki xu
music: smile studio
director: jody xiong
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: maria erman | designboom
