jelle mastenbroek uses bankcard's data to give personalized concerts

jelle mastenbroek uses bankcard’s data to give personalized concerts
(above) living room installation overview
all images courtesy of jelle mastenbroek / © ronald smits

eindhoven-based designer jelle mastenbroek has dedicated his work to storytelling, where he aims to generate reflections on our daily-use objects and their social understandings, giving them new meanings through sharp and humorous new approaches. on this occasion, he has collaborated with OWOW to create ‘data orchestra’ where he highlights how influential companies collect more and more data regarding us, subsequently to trade it. indirectly, personal details serve as a new sort of currency and are therefore not personal anymore.

‘data orchestra’ achieves the contrary with the same input, rewarding the right holder with an intimate and personalized living room concert that enriches its identity. mastenbroak raises the question on how essential is for us to give out our personal information and if we should do it with greater care.

video courtesy of jelle mastenbroek

one of the sound objects

one of the sound objects 

detail

 
module to insert the data 

one of the sound objects

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: juliana neira | designboom