ICEHOTEL 31 opens with interactive art suite elements for an icy AR adventure

the 31st incarnation of ICEHOTEL — an ephemeral art exhibition made entirely of snow and ice from torne river — is open in the north of sweden. new rooms include 12 unique art suites as well as six new art suites in ‘ICEHOTEL 365’ — a specially designed ice art hall open year round. a ceremony hall for celebrations has also been included as part of this year’s iteration. the hotel opened on december 11, 2020 and, for those unable to travel at the moment, there is a chance to step into the pristine world via an interactive AR experience on the mobile phone.

ICEHOTEL 31 | art suite paradice lost | design kalle ekeroth & christian strömqvist (also main image)
all images by asaf kliger © ICEHOTEL

‘the pandemic forced us to think differently, but the result is a stunning homage to sweden,’ says creative director of ICEHOTEL, luca roncoroni. ‘the 31st edition of ICEHOTEL will be a memorable one! the 24 swedish-based artists created concepts that will mesmerize our guests, giving them a much-needed escape from the reality of this year.’ for those who are unable to travel in person, ICEHOTEL has created an augmented reality experience on instagram — a digital journey to a world of ice and snow, from your living room.

ICEHOTEL 31 | art suite a journey into letter space | design john bark & charli kasselbäck

guests are invited to step into a frozen forest in the ceremony hall ‘skogen’, or enter what’s probably the coldest sauna in the world in the art suite ‘sauna’. however, cold can quickly be replaced by a hot sauna experience in a private relaxation room for everyone who stays the night in one of the deluxe suites in ICEHOTEL 365. all the art suites are equipped with a QR code that can be scanned to hear an audio guide that tells the story about each art project.

ICEHOTEL 31 | art suite a journey into letter space | design john bark & charli kasselbäck

12 art suites are now open for their first visitors, with the ceremony hall complete and ready for small ceremonies during the winter. another six art suites in ICEHOTEL 31 will be ready and presented on december 21, 2020. ICEHOTEL 31 can be experienced from december 11 – april 11, 2021, then the winter-open part of ICEHOTEL melts down to the torne river again. the permanent part of the hotel remains open, offering ice and snow experiences all year round.

ICEHOTEL 365 deluxe suite toybox | design wouter biegelaar & viktor tsarski

ICEHOTEL 365 deluxe suite toybox | design wouter biegelaar & viktor tsarski

ICEHOTEL 365 art suite sauna | design luca roncoroni

ICEHOTEL 365 art suite sauna | design luca roncoroni

ICEHOTEL 365 art suite vila vid denna källa | design tjåsa gusfors & ulrika tallving

ICEHOTEL 365 art suite vila vid denna källa | design tjåsa gusfors & ulrika tallving

ICEHOTEL 31 | ceremony hall skogen | design anna öhlund & john pettersson

ICEHOTEL 31 | ceremony hall skogen | design anna öhlund & john pettersson

ICEHOTEL 31 | art suite oh rapunzel! | design emilie steele & sara steele

ICEHOTEL 31 | art suite oh rapunzel! | design emilie steele & sara steele

ICEHOTEL 31 | art suite oh rapunzel! | design emilie steele & sara steele

ICEHOTEL 365 deluxe suite kodex maximus | design julia gamborg nielsen & lotta lampa

ICEHOTEL 365 deluxe suite kodex maximus | design julia gamborg nielsen & lotta lampa

project info:

name: ICEHOTEL 31

new art inside ICEHOTEL 31 & ICEHOTEL 365 released on december 14, 2020:

art suites in ICEHOTEL 365

hang loose, by edith van de wetering & wilfred stijger
you are here, by elisabeth kristensen & dave ruane
sauna, by luca roncoroni

deluxe suites in ICEHOTEL 365

dreaming in a dream, by kestutis musteikis & vytautas musteikis
kodex maximus, by julia gamborg nielsen & lotta lampa
toybox, by wouter biegelaar & viktor tsarski

art suites ICEHOTEL 31

a break, by lena kriström & nina hedman
a journey into letterspace, by john bark & charli kasselbäck
oh rapunzel, by emilie steele & sara steele
paradice lost, by kalle ekeroth & christian strömqvist
strawberry room, by petter stordalen, luca roncoroni, created by edith van de wetering & wilfred stijger
vila vid denna källa, by tjåsa gusfors & ulrika tallving

ceremony hall ICEHOTEL 31

ceremony hall skogen, by anna öhlund & john pettersson

another 6 art suites to be released december 21, 2020

auris interna, by patrick dallard & julia adzuki
mr ribston, by francisco javier cortes zamudio
the guardian, by linda vagnelind & ida collin
legacy, by carl wellander & regin wellander
the winter garden, by nina kauppi & johan kauppi
lucid dream, by lucas petko