ice cream trucks cascade bountiful blooms for this 'flower flash' at rockefeller center

botanical designer lewis miller has planted his guerilla-style street art ‘flower flashes’ in empty trashcans and abandoned phone booths across new york city, and now takes to the iconic rockefeller center for an installation that celebrates valentine’s day. parked at rockefeller plaza are two custom-made mister softee ice cream trucks cascading with thousands of multi-colored roses, hydrangeas, daffodils, chrysanthemums, and more. also part of the installation is a bespoke, bloom-covered hot dog cart set at the top of the rock observation deck.

all images courtesy of courtesy of tishman speyer

the installation has seen two mister softee ice cream trucks park at the entrance to 30 rockefeller plaza, upon which lewis miller design and his team painstakingly cascaded a vibrant display of blooms around the truck. new yorkers and visitors alike are invited to pick up a free flower (while they last!) on feburary 12.

 

 

 

 

 

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A post shared by Lewis Miller Design (@lewismillerdesign)

It’s a Lewis Miller Design Flower Flash at Rockefeller Center! 🌷

Come celebrate the start of Valentine’s Day weekend with us and pick up your free flowers while supplies last. pic.twitter.com/GcpynqrCoR

— Rockefeller Center (@rockcenternyc) February 12, 2021

project info:

designer: lewis miller design

from: rockefeller center

date: february 12, 2021, beginning at 7:00AM