hula, the pseudonym of hawaiian artist and muralist sean yoro, recently journeyed to baffin island in the territory of nunavut — a massive and sparsely populated area that forms most of the canadian arctic archipelago. the artist navigated the frigid waters for days in search of a piece of ice that would sustain the weight of himself and his team without cracking beneath them. these areas are greatly affected by climate change, and tides rise and fall intermittently throughout the day. finally, after hours of exploration, hula found the ice where he would paint a larger-than-life portrait of a local inuit woman.

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together with the north face, the artist journeyed to baffin island in the territory of nunavut

 

 

the artistic journey resulted in a short film documented by renan and taylor ozturk, and produced by camp4collective titled ‘what if you fly’. the piece offers an insightful and poignant look at the project’s progress, and the message that lies at its core. marking the most technical and remote location that hula has ever attempted a mural, nunavut’s local history and geography is explored, delving deep into heart of the inuit culture and community. the film also brings viewers a closer look at the artist’s own personality like we haven’t’ seen before, reflecting on his fears and faith as it relates to his practice and passions. 

hula-what-if-you-fly-northface-iceberg-designboom-02
hula navigated the frigid waters for days in search of a piece of ice

hula-what-if-you-fly-northface-iceberg-designboom-02
the artistic journey resulted in a short film

hula-what-if-you-fly-northface-iceberg-designboom-02
the artist paints a larger-than-life portrait of a local inuit woman

hula-what-if-you-fly-northface-iceberg-designboom-02
the film offers an insightful and poignant look at the project’s progress

hula-what-if-you-fly-northface-iceberg-designboom-02
the project marks the most technical and remote location that hula has ever attempted a mural

hula-what-if-you-fly-northface-iceberg-designboom-02
nunavut’s local history and geography is explored

hula-what-if-you-fly-northface-iceberg-designboom-02
preparation for the ice painting begins to take shape 

hula-what-if-you-fly-northface-iceberg-designboom-02
the film brings viewers a closer look at the artist’s own personality

hula-what-if-you-fly-northface-iceberg-designboom-02
stills show the project’s remote location 

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