hipster LEGOs bring the bearded + bike-riding to toy form

hipster LEGOs bring the bearded + bike-riding to toy form
image by david levene for the guardian

marking the start of this year’s copenhagen fashion week, danish brand LEGO and the guardian teamed up to create a quirky series illustrating the city’s growing ‘hipster’ culture. the quintessential yellow figurines are fashioned in what design manager tara wike tells the guardian are the typical trends, attire and attitude sported by the stylish culture. ‘danes do monochrome in a big way so the lego hipster girls keep it simple in black and grey, topped off by the ubiquitous black designer glasses’ she describes. ‘for the men, we teamed a blazer with a button-down shirt and mismatched suit trousers as well as a classic leather jacket with a striped t-shirt underneath. and of course, facial hair. beards are big for danish hipsters – the bigger the better.’ photographer david levene captures the toy models outfitted in everything from handlebar mustaches to headphones, some pictured proudly beside their fixed gear bikes.

the toy yellow figurine is outfitted in a leather jacket and handlebar mustache
image by david levene for the guardian

a female hipster sports black and grey while riding a hot red bicycle
image by david levene for the guardian