artist ignasi monreal transforms classic artworks in gucci capsule collection

fusing the works of old masters with the collection’s colorful and printed designs, gucci‘s latest campaign ‘gucci hallucination’ brings to life reworked imagery from classic paintings. the series of illustrations created by ignasi monreal come to life in the campaign video released earlier this year, and are now the focus for a capsule collection of limited edition t-shirts.

all images courtesy of gucci/ignasi monreal

gucci hallucination is the latest campaign directed by alessandro michele who since taking the helm italian fashion house, has invited the likes of unskilled worker, coco capitán, and guccighost to bring their own vision to collections. as well as granting the house a sense of creativity positioning them at the forefront of fashion, these invitations have seen the brand develop their storytelling techniques, exploring outlets such as instagram to unveil campaigns. 

spanish artist ignasi monreal is the latest to accept, having participated in the instagram-driven #guccigram project in 2015, and creating the visuals for the brand’s 2017 gifting campaign. as well as the gucci hallucination campaign, a series t-shirts featuring monreal’s illustrations will be available, each one released in limited editions of 200.

in the video campaign monreal describes the paint colors used in the digitally created works, before stepping into and becoming one of them. the painting in question is inspired by the work of ophelia (1852) by john everett millais and sees monreal help the drowning female out of the lily covered pond – the perfect example of the fashion house’s love of art history.

video by gucci