giuseppe licari cuts registered trademark into the tuscan countryside

giuseppe licari cuts registered trademark into the tuscan countryside
‘registered: the landscape as object’
val d’orcia, siena, italy

the landscape of tuscany is praised for its natural beauty, yet few people know about its artificial design. the val d’orcia region is an extraordinary example of the way the italian panorama was re-designed during the renaissance, now inscribed in the list of UNESCO heritage and protected by several regulations. local artist giuseppe licari has inscribed a land art intervention into the countryside scene, transforming the valley into a commercial product. ‘registered: the landscape as object’ acts as a question mark for the residents and to the tourists visiting the area, asking ‘to whom does this landscape really belong? who has the ownership of its beauty and harmony?’, as licari describes. seen from the main square of castiglioncello del trinoro, the symbol highlights the manufactured makeup of the environment, deprived of its natural evolution and remaining artificially frozen.

‘registered: the landscape as object’ in the tuscan countryside

the mark with typical cypress trees of tuscany

the trademark seen from the road

surrounded by plants typical of val d’orcia

the sign seen from a garden

first circle