fashgifs animate couture, runway shots and photoshoots

fashgifs animate couture, runway shots and photoshoots
christopher kane resort 2015
all gifs courtesy of fashgifs

melbourne-based greta larkins– behind the fashgifs tumblr blog — animates high-fashion items from designer denim to runway-ready rompers, uniting technology, digital animation and couture. sourcing original images from online style magazines and publications, the photoshop-enthusiast cuts and pastes various parts of the outfits and rearranges them into moving compositions. activating movement frame by frame, the still shots are finally run together so animation smoothly develops.

regarding the digital process, the artist tells scoutitout that ‘usually the outfit inspires the GIF so once a look jumps out I throw it into photoshop and begin retouching. if for example you’re moving a models leg you need to make a new layer with that leg and then fill in what the space behind her leg would look like. this is where the photoshop trickery comes into play. once complete you multiply the leg layer from step A and move it accordingly, run it all together and voilá, you have animation.’

kenzo spring 2014 rtw — detail

liu wen, milan — photographed by phil oh for american vogue

bottega veneta resort 2015

marc by marc jacobs resort 2015

emanuel ungaro resort 2015

manning cartell spring 2013 rtw — sydney fashion week

christian dior spring 2014 couture — detail

stella mccartney resort 2014

lulu & co resort 2014

lisa perry spring 2014 rtw

prada spring 2014 rtw