barato uses google image search's algorithms to create color palette art around europe

art director and environmental artist barato uses google search, more precisely the search for images, to create digital minimalist street art. browsing the internet under adverse conditions, barato comprehended google’s algorithms to generate harmonious and well-structured patterns. he also realized the ease of influencing of the color palette by searching for words such as ‘snow’, ‘fire’, ‘real madrid’, ‘mondrian’, ‘fog’, ‘forest’ and ‘blue klein’. the google algorithm creates rectangles with the dominant color of each image, which distributes along the screen according to the size and proportion of the images before showing all the pixels.

muppi series

barato‘s process of loading images makes google searches a fun improvisation game in the art of painting digitally. the project is influenced by the work of some of the most renowned artist such as rothko and mondrian. after displaying his art through digital platforms and social networks, barato decided to turn these works into street art by showing the compositions through muppis and billboards, transforming the usual advertising platforms in minimal art displays, and streets in art galleries. barato had the support of several municipalities and agencies where his artworks could be seen on streets of amsterdam, the london subways and porto. 

his artworks could be seen on streets of amsterdam, the london subways and porto

barato’s project displayed in front of a museum

the google algorithm creates rectangles with the dominant color of each image

a billboard in braga

a billboard in porto

forest

fire

enrico nagel

mondrian

snow

blue klein

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynn chaya | designboom