colorful sporks, spoons, forks and LEGOs appear in the skeleton of a long dead turtle. the brightly colored plastics, now free from the turtle’s dusty ribcage, might look just as appetizing to a seagull. 800 species are harmed by these plastics. they kill, but never die. only one species knows not to eat these plastic lures and yet, that species casually continues to cast plastic buffets of sporky platters off to sea. this earth day, corona x parley released ‘THE FISH,’ a stop motion animation by PES in collaboration with wieden + kennedy, that shows us how appetizing and harmful a single use straw can be.

earth day PES
all images courtesy of wieden + kennedy

 

 

creative agency wieden + kennedy worked with animator PES to create the film for corona x parely for the oceans. ‘I see the problem of marine plastic pollution kind of like stop motion animation,’ says academy award nominated animator, PES. ‘at the start it seems like an insurmountable task. we have a lot of frames to make in the course of a production. but the only way to do it is really to go one frame at a time and to come together and solve the problem ourselves.’

 

earth day PES

earth day PES

earth day PES

a stop motion fish made of plastic forks + spoons devastates marine life one frame at a time

a stop motion fish made of plastic forks + spoons devastates marine life one frame at a time

 

project info:

 

‘the fish’ credits

for behind the scenes footage – https://youtu.be/yfllon_01pw
for hero film: https://youtu.be/ghhpad0ypmm

 

corona
global vp corona: felipe ambra
global brand director: evan ellman

 

wieden+kennedy amsterdam
executive creative directors: eric quennoy, mark bernath
creative director: alvaro sotomayor
art director: anyaa dev, riccardo rachello
copywriter: jake barnes
head of broadcast production: joe togneri
group account director: courtney trull
account director: luke purdy
account manager: marie lee
planner: maria correa
digital strategy director: freddie young
digital strategies: anna chan
project manager: gabi moreira
business affairs: akvilina jaskunaite

 

production
production company: pes film
director: pes
director of photography: eric adkins
executive producer: sarah phelps
production designer: kyle arneson
art department lead: greg pinsoneault
animators: javan ivey, alfonso estrada
editor: brian miller 
sound designer: pes
mixer: dave wagg, lime studios
post production: andrew babick, vfx supervisor
colorist: juan cabrera, lightbender