bottega veneta takes over the great wall of china with monumental digital screen

BOTTEGA VENETA sends greetings from the great wall

in celebration of the upcoming chinese lunar new year, bottega veneta is taking over part of the great wall of china with a monumental digital screen. the italian luxury fashion house’s public art installation, which is on view from january 6 to 12, 2022, displays a colorful festive message in shades of bottega green and tangerine (a symbol of luck in mandarin). the message that appears on the screen reads ‘新春快乐’, which translates to ‘happy new year’ in english.

all images + video courtesy of bottega veneta

DIGITAL INSTALLATION IN BOTTEGA green and tangerine HUES

bottega veneta has unveiled the digital installation ahead of the chinese new year, which takes place on february 1, 2022. the project adds a pop of bright color to the landscape surrounding the great wall, infusing it with green and tangerine hues that also star in the fashion house’s latest campaign. together with this installation, bottega veneta has pledged a donation to support the renovation and maintenance of the ‘shanhai pass’, the great wall of china’s easternmost stronghold, historically known as the ‘first pass under heaven’.

the monumental digital screen occupies part of the great wall of china

the screen displays shades of bottega green and tangerine

the colorful festive message reads ‘新春快乐’, which translates to ‘happy new year’

image from bottega veneta’s latest campaign

campaign is also characterized by bottega green and tangerine hues

project info:

name: greetings from the great wall

company: bottega veneta

duration: january 6 to 12, 2022