'the art of bloom' brings a responsive shower of floral petals to long beach

creative agency intertrend presents the opening of ‘the art of bloom’ — an immersive and interactive experience centered on the symbiotic relationship between humans and nature. created in collaboration with design firm daikoku design institute — based in both tokyo and LA — the work engages the common perception of flowers as symbolic vessels. at times of birth and death, flowers have been a reflection of human emotion and a meditative representation of the transitory nature of life on earth. featuring real flowers, cutting-edge lighting technology, and augmented reality interactions that blend both the physical and digital, ‘the art of bloom’ offers visitors the opportunity to connect with nature in an entirely new way.

images by brandon shigeta

‘the art of bloom’ by intertrend and daigo daikoku engages physical interaction by making use of sensor technology to capture visitors’ body temperatures. showers of petals, light, and sound aim to awaken the senses while creating a meditative space in which to more deeply ponder man’s relationship to nature, while also connecting to a deeper state of mind. through the use of white floral bouquets, translucent vellum petals, and vibrant saturated lighting, experience goers traverse the space and engage the senses in unexpected ways.

julia huang, CEO of intertrend comments: ‘we are thrilled to partner with daikoku design institute on this incredible new journey and experience in long beach. the art of bloom allows us to explore many fascinating concepts while serving as an incubator for new ideas in the growing field of experiential and immersive design installations.’

the exhibition opened to the public on july 24th, 2019 and runs through september 29th, 2019 at the edison theatre in downtown long beach, california.

project info:

project title: the art of bloom

designers: intertrend and daigo daikoku

location: edison theatre, downtown long beach, california

opening hours: july 24th, 2019 — september 29, 2019 | wednesday — sunday 12pm-10pm | closed monday and tuesday

photography: brandon shigeta