anime chase made using smartphones and tablets

anime chase made using smartphones and tablets for NTT docomo

to promote NTT docomo’s anime streaming service ‘fantastic anime machine’ – japanese ad agency hakuhodo worked with gari-gari to create an anime chase sequence. in the ambitious and entertaining ad, existing footage from different anime shows is montaged into a new storyline, that’s played out on different mobile devices. the various tablets and smartphones hurtle along a track, each playing their part in a chain reaction sequence that features fire, dominos, potatoes and broccoli.

watch the video below to see how the action unfolds… 

let the chase begin! 

let the chase begin!

the domino-effect is very literal at times 

the chain of events sees myriad objects at use from sports balls to…

before the anime characters hit the finish line.

the all-star cast of shows available on NTT docomo’s anime streaming service ‘fantastic anime machine’

making of: devices are charged ahead of a busy production

the team sets up the sequences which took several days of filming to achieve

dominos lined up, again and again

the broccoli forest being prepared for action

footage in the ad comes from the following anime shows:
anohana: the flower we saw that day
ouran high school host club
my love story!!
psycho-pass
shirobako
attack on titan
genesis of aquarion
ace of diamond
a certain magical index
haikyū!!
monogatari
hetalia: axis powers
yowamushi pedal
yowamushi pedal grande road

project credits
ad agency: hakuhodo
production: gari gari
client: NTT docomo