world basics: pop up fashion exhibition by schemata architects
image © kenta hasegawa

 

 

 

installed in a regular business lobby at the ‘world building’ in tokyo, the ‘world basics 2013 AW exhibition / concept models for display furniture’ by japanese firm schemata architects, explores the idea of renewable basics – staple pieces that are meant to last. alongside the reception counter and meeting tables of the lobby, the architects have curated an uncluttered layout of custom-built pieces. incorporating both the bizarre and the familiar into the one space, unusual elements such as watering cans and sewing machines co-exist naturally with regular business activities and meeting tables.

 

‘basics’, explains schemata architects, ‘is something that keeps renewing itself, according to demands of the society or advancement in technologies.’

 

the design challenges this concept of the ‘renewable basic’ by breaking stereotypical images of conventional furniture. the hybrid between soft and hard pieces is explored with the clothing racks made from wood and the display tables a soft, spongy material. a welcome distraction for the building’s workers, the exhibition reflects design pieces that are simple but add significant value to daily life.

 

 

world basics: pop up fashion exhibition by schemata architects
‘world basics 2013 AW exhibition / concept models for display furniture’ by schemata architects
image © kenta hasegawa

 

 

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view showing the display furniture concepts, based on the idea of ‘renewable basics’
image © kenta hasegawa

 

 

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the pieces were installed in the lobby of the ‘world’ building in tokyo
image © kenta hasegawa

 

 

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alongside the reception counter and meeting tables of the lobby are more unusual elements
image © kenta hasegawa

 

 

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incorporating both the bizarre and the familiar into the one space
image © kenta hasegawa

 

 

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view showing the different concept models for display furniture
image © kenta hasegawa

 

 

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custom-built pieces for clothing display by schemata architects
image © kenta hasegawa

 

 

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watering cans and clothing racks feature in the world building’s lobby
image © kenta hasegawa

 

 

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the design is a hybrid between soft and hard pieces
image © kenta hasegawa

 

 

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display tables are made from a soft spongy material that is easy to lean on
image © kenta hasegawa

 

 

project info:

 

title: world basics 2013 AW Exhibition
architects: jo nagasaka + ryosuke yamamoto + miku watanabe / schemata architects
address: kita-aoyama minato tokyo
usage: exhibition
construction: tank
floor area: 368m²
graphic design: fumikazu ohara
exhibition period: 23/07/2013ー26/07/2013
photo: kenta hasegawa