tadao ando-designed duvetica flagship store, milan

tadao ando-designed duvetica flagship store, milan all images courtesy of orch_chemollo

internationally renowned japanese architect tadao ando of tadao ando architect & associates has designed the milan flagship store for the venetian brand ‘duvetica‘. split between two levels, the open plan presents 220 square meters of display area between each floor. bands recessed into the concrete walls form a series of minimalist displays for garments. the light color palette of ice and optical white places the brightly hued clothing as the focus of the space. two LCD touch screens introduce cutting edge technology into the shopping experience allowing customers to view all available sizes, quantities, models and prices. moving projections near the shop window project the interactive experience to passerbys of the adjacent via santo spirito.

view of upper level from via santo spirito

upper level showroom

upper level showroom and stairs to lower level

stairs

lower level corridor

floor plan / level 0

floor plan / level -1

section

axonometric

perspective