studio lievito designs jusbox parfumes' flagship store in milan's fashion district

in the heart of milan‘s fashion quarter, studio lievito has designed a vibrant retail space filled with striking furniture pieces for jusbox perfumes’ new flagship store. the concept for the project begins with music, and the idea of creating a place that is full of surprises and vibrations. 

first area of the store, characterized by the interactive ‘jukebox’ station

images courtesy of studio lievito

‘music – with its expressive power either on the graphic and emotional level – it is the ‘vibration’ from which everything started. from furnishings to finishes, the store stimulates and involves all the senses, amplifying the olfactory notes of the precious fragrances on display,’  explains studio lievito.

display cabinet designed by studio lievito

upon entering, customers are greeted by an interactive ‘jukebox’ station and a large display unit, which are both designed by studio lievito with smoked glass, brass, and fiery red surfaces. combined with a large curved mirror and a hypnotic rug, the space evokes an overall vintage aesthetic. 

smoked glass doors enclose the products while cylindrical brass elements connect each module

from the first room, a transition space leads customers through the store. this transition space is bathed in the soft pink light of neon lettering, which is made from murano red paste glass. in the second room are more furniture pieces designed by the florence based studio, including a central counter and units to store vinyl records and a turntable. to complete the space, the designers added an alba bookcase by arflex and folding velvet seats by poltrona frau.

furnishings designed by studio lievito, alba bookcase by arflex, and mosaic by mutina

detail of the interactive ‘jukebox’ station

transition space between the two areas of the store

second room of the store

the central counter is designed by studio lievito

the second room overlooks an internal courtyard

the yellow velvet seats are by poltrona frau, and on the wall is a mosaic by mutina

furniture pieces dedicated to a turntable and vinyls are designed by studio lievito

entrance and shop window on via della spiga – the door handle is personalized with the brand’s logo

project info:

project name: jusbox perfumes flagship store

location: via della spiga, milan, italy

client: jusbox perfumes

design: studio lievito

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom