sergio mannino brands careland pharmacy with green furniture + graphics

sergio mannino brands careland pharmacy with green furniture + graphics
all images courtesy of sergio mannino studio

the subtext of the design approach for sergio mannino studio‘s ‘careland pharmacy’ is the constant juxtaposition of ideas. in order to underline the clinical quality of the company, the shelves are in high gloss and sharp furniture. the soft and sensual curve created by the 70 linear feet of the undulating storage system provide warmth and playfulness. the bright green floor, made of a pattern of band-aids hand drawn by the lead designer, with his typical sketching style, bring warmth by introducing humor and a casual friendliness.

the prescriptions desk has been voided out of the undulation

similar comparisons are found in the visual identity and the communications. starting with the notion of ‘we take care seriously’, the typography is a mix of a script, representing a playful approach, in contrast with an all caps sans serif font, a version of futura, to emphasize the cleanliness, sincerity, and precision of the operation.

sale area

the entire project is an example of contemporary design, yet at the same time, it is full of traditional references related to health care. ‘a dark shade of green is typically the color associated with pharmacies, so we pushed the color to an extreme before it became something else, before it became so distant from what is commonly perceived as a pharmacy color that people didn’t recognize it anymore,’ says mannino. ‘the shade we picked is also a man made color, it is not a green associated with the idea of nature. we work on the edge of the cliff and we constantly test its position in everything we do in the office. virtually every pharmacy around the world uses the cross as an identifier so we’ve created our own version of the cross by drawing it by hand. while it has a friendly appearance, there is clearly a strong association with pharmacies and health.’

the floor is decorated with a hand drawn pattern

the wall measures 70 linear feet

window view

detail of the floor

storefront

project info:

project name: careland pharmacy
location: brooklyn heights, new york
store design: sergio mannino, martina guandalini, giulia delpiano, giulia bortolotti of sergio mannino studio
identity design: jonathan wajskol, ying fu, janni berger of designwajskol

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.