Studio 10 designs the new Nespresso AOM Café Pop-up Store
Nespresso AOM Café Pop-up Store Design by Studio 10 focuses on integrating traditional architecture, materials, and craftsmanship into a modern setting. Situated in Shenzhen‘s MixC complex, the pop-up stands as a cultural hub in the Dachong area. The design emphasizes harmony between modern lifestyles and traditional culture while also promoting environmental preservation. Inspired by Lingnan wooden architecture, the lightweight steel frame structure creates an airy and open space, ideal for the region’s climate. Enclosed by semi-transparent polycarbonate panels, the café transforms into a cozy sunroom during colder days. Passers-by are drawn to the subtle visibility of the interior, adorned with wooden furniture, artworks, and Lunar New Year decorations.
all images by ©Chao Zhang
Studio 10 applies biodegradable and recyclable materials
A horizontal window offers glimpses of café activities, turning into a dynamic display of life after dark. Sustainability is key for Studio 10, with biodegradable and recyclable materials used throughout the design. The base podium features environmentally friendly straw hollow bricks, while the modular interior furniture allows for easy reuse or potential recycling. Traditional architectural detailing, such as mortise and tenon structures, and decorative painting, adds to the Spring Festival atmosphere. Beyond serving as a café, the design team envisions the AOM Pavilion as a cultural hub, providing shelter and hosting activities that promote community engagement and cultural appreciation.
Nespresso AOM Café Pop-up Store by Studio 10 integrates traditional architecture and modern elements
located in Shenzhen’s MixC complex, the pop-up serves as a cultural hub in the Dachong area
the design harmonizes modern lifestyles with traditional culture, emphasizing environmental preservation
inspired by Lingnan wooden architecture, the lightweight steel frame creates an airy space
the base podium is paved with environmentally friendly straw hollow bricks
semi-transparent polycarbonate panels enclose the café, creating a cozy atmosphere on colder days
a horizontal window offers glimpses of café activities, creating a dynamic display after dark
passers-by are intrigued by the interior’s subtle visibility, featuring wooden furniture and Lunar New Year decorations
sustainability is prioritized, with biodegradable and recyclable materials used throughout
the AOM Pavilion serves as more than a café, fostering community engagement and cultural appreciation
traditional architectural detailing, like mortise and tenon structures, enhances the Spring Festival atmosphere
the design blends tradition and modernity, creating a unique space for relaxation and cultural exchange
modular interior furniture allows for easy reuse or potential recycling
project info:
name: Nespresso AOM Café Pop-up Store Design
architect: Studio 10 | @studio10design
interior design: Studio 10
principal-in-charge: Shi Zhou
design team: Chunhui Mo, Mengqi Zhang, Liuqing Liu, Jingqi Qiu, Ziqi Wang, Jinru Zhao, Jiaxiao Bao
contractor: Beijing Deno Mingtong Exhibition Service Co., Ltd
owner: Nespresso
client: JUANZONG CREATE
graphic design: JUANZONG CREATE
co-production: VVYY®️ Design Center
gross floor area: 60 sqm
location: MixC World, Nanshan Shenzhen, Guangdong, China
photography: Chao Zhang – ZC Studio | @zhangchao_sz
designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: christina vergopoulou | designboom
