‘volgare store’ is a multifaceted retail interior designed for the contemporary man 

 

Located on a bustling street in Milan, VOLGARE is an eclectic menswear store combining the latest fashion with motorbike accessories. Gema Gutiérrez from Spanish studio Puntofilipino led the interior architecture, materializing the desire of her client — a motorbike enthusiast — to create a retail space dedicated to the contemporary man. 

 

VOLGARE draws inspiration from Milan’s creative scene as well as the colors and shapes of Mexican, Moroccan, Spanish, and Portuguese designs. It also features a multifaceted mix of organic tones and textures, evoking the iconic Amalfitan coastal lifestyle. 

puntofilipino poetically blends the colors and shapes of mexican moroccan spanish and portuguese design in the new volgare store 7

renderings ©Polina Parcevskya & Julie Smorodkina

 

 

marrying mexican modernism with spanish, portuguese, and moroccan influences 

 

As a nod to the neighborhood’s multicultural roots and using the building’s remnants as the foundation of VOLGARE, Puntofilipino (see more here) married the ideals of Mexican modernism — an art movement that first flourished in the 1920s — with Portuguese, Spanish, and Moroccan influences. This eclecticism is specifically articulated through contrasting elements adorning the store: thick, multi-colored glass bricks with terrazzo flooring and interior walls varying within a spectrum of concrete, orange, dusty blue, amber, and ecru.

 

‘The result is an immersive and intoxicating world of color and warmth. The studio hasn’t held back with its style of merging color, pattern, texture, and vintage into one space – it’s loud, fun, and straightforward!’ comments Puntofilipino. 

puntofilipino poetically blends the colors and shapes of mexican moroccan spanish and portuguese design in the new volgare store 6

puntofilipino poetically blends the colors and shapes of mexican moroccan spanish and portuguese design in the new volgare store 1

puntofilipino poetically blends the colors and shapes of mexican moroccan spanish and portuguese design in the new volgare store 2

puntofilipino poetically blends the colors and shapes of mexican moroccan spanish and portuguese design in the new volgare store 4

puntofilipino poetically blends the colors and shapes of mexican moroccan spanish and portuguese design in the new volgare store 8
puntofilipino poetically blends the colors and shapes of mexican moroccan spanish and portuguese design in the new volgare store 5

 

 

 

 

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project info:

 

name: VOLGARE store

location: Milan, Italy
architecture: Gema Gutiérrez / Puntofilipino

renderings: Polina Parcevskya & Julie Smorodkina

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom