once again OMA set the pavilion of furniture brand knoll at salone del mobile in milan. for this year’s installation, rem koolhaas’ studio has drawn inspiration from the unique minimalist design of marcel breuer for the whitney museum of american art in new york and features a replica of suspended ceiling he designed for the museum.
all images courtesy of agostino osio unless stated otherwise
to highlight the concept of knoll collection’s variety, OMA used a lot of different materials with different characteristics — tactile and solid, organic and artificial. the studio applied linear exposition for exhibiting the renowned icons of knoll’s design, while the new products of the brand were the centerpieces of the exhibition.
‘since 2013 we have paid particular attention to the design of the booth at the salone, and OMA is able in every solution created for knoll to underline the contribution of our founders to bring the benefits of modern design to both residential contexts and the workplace,’ says demetrio apolloni, president of knoll europe.
wassily chair by marcel breuer for knoll
80th-anniversary edition of butterfly chair
image © designboom
newson aluminum chair by marc newson
image © designboom
image © designboom
