neri & hu incorporates reflective stainless steel and neon in shanghai's little B concept store

neri & hu reworks the typology of the ubiquitous convenience store in little B, a new retail concept for lifestyle brand the beast, using stainless steel, curved white-glazed tiles, and neons. situated in shanghai‘s fashionable xintiandi district, the shop offers a collection of light food and drink, personal care items, and basic home accessories – only, unlike your typical convenience store, each item is sourced from various high-end local and international brands.

photos by shen zhonghai

neri & hu has combined the store’s existing mid-19th century stone façade with a layer of curved white-glazed tiles in a vertical pattern, which extends to the interior to serve as a subtle backdrop for the various products. while entering through a perforated metal doorway, customers find themselves in a multi-purpose exhibition space reserved for showcasing art works, installing feature brands, and hosting pop-up events. 

the store’s small floor area is maximized through the use of of reflective, custom stainless steel, used to envelope the perimeter in the shape of shelving fixtures and displays. found in various finishes, including brushed, polished, perforated, or bump textured, the material choice results a multilayered atmosphere which is reinforced by the reflections of signage lighting and the colorful hues of the products.