moon hoon curves concrete k-pop building in korea

fitting with the typical building composition of baekhyeon-dong, south korea, the ‘k-pop curve’ is a mixed-use property with commercial programs on the lower two levels, and residential units on the upper floors. however, seoul based architecture office moon hoon sought to distinguish the structure from its context through its form and materials. responding to its location on a prominent street corner, the front façade takes a large curving shape, with a rectangular frame protruding at the center, creating a stage for public viewing.

a rectangular form juts through the building, creating a public stage toward the street and a private balcony behind
image by nam goong sun (also main image)

the street facing wall stands off of the overall building volume, producing an interstitial space containing a staircase which accesses the upper levels. on the roof, a terrace provides a place for social events. the ground floor and basement are open and flexible rooms able to host a variety of functions.

the rectangular frame’s smooth concrete finish contrasts the board-formed texture on the back elevation
image by nam goong sun

interior edges on the front façade are articulated with recessed lights
image by nam goong sun

the exterior stair passes through the street facing ‘stage’
image by nam goong sun

the street facing wall projects off of the main building volume
image by nam goong sun

a stair occupies the interstitial space, leading to the rooftop terrace
images by nam goong sun

an interior stairway is finished with a textured and mirrored material
images by nam goong sun

the basement space is designed flexibly for a variety of uses
image by nam goong sun

the roof provides a space for social events
image by nam goong sun

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project info:

location: baekhyeon-dong, bundang-gu, seongnam-si, gyeonggi-do, korea
client: plantynet co., ltd.
program: multi use building and multiplex house
site area: 264.7 sqm
building area: 131.74 sqm
gross floor area: 435.85 m
height: 13.68 m
building to land ratio: 49.77%
floor area ratio: 136.20%
structure: reinforced concrete
exterior finish: exposed concrete
interior finish: ceramic tile, wallpaper
architect: moonbalsso(moon hoon)
project team: kim sookhee, jang dukhyun, kim taehyeong, lee byungyeup, song juneui
structural engineer: power
construction: jehyo
mechanical/electric engineer: guekdong engineering
design: dec. 2012 – apr. 2013
construction: may 2013 – may 2014
budget: 900 million krw
photography: nam goong sun